Last summer, PETA’s videos of Australian sheep-shearing revealed the true colors of the wool industry. The rustic image of sheep shearing couldn’t be further from the terrible truth. The videos show sheep being flayed of their skin as they’re sheared – and not only accidentally hurt – sheep are also shown being kicked, beaten and stomped on. It’s a no brainer that the industry would encourage abuse: the wool industry, driven by profit, pays sheep shearers by the number of sheep that are sheared. Sheep are roughly handled, treated as objects by these workers. Their bodies are lined up for the abuse, hurried through a production line. Sheep aren’t anesthetized or treated with any kind of care and as well as excessive pain and abuse, the whole experience is traumatic by its rough nature.

Forever 21 have been targeted as supporters of this industry, though they claim they don’t source wool from Australia. In the past Forever 21 have been pioneers of cruelty-free campaigns, like their no-fur campaign, but since they have made no effort to respond to the cruelty of wool, perhaps this is just marketing. The good news is that a couple of fashion retailers, like Alternative Apparel and Boohoo, have banned wool. Every time one of these retailers caves to pressure, public awareness is raised and a choice is made not to harm animals.

What you can do: You can support Vegan fashion brands, and keep boycotting brands like Forever 21 and asking retailers to do better.

See More Info:

https://www.independent.co.uk/life-style/fashion/boohoo-wool-ban-peta-animal-cruelty-fashion-a8780801.html

https://www.plantbasednews.org/post/vegan-forever-21gruesome-wool-exposehttps://www.peta.org/blog/alternative-apparel-wool/

https://investigations.peta.org/lambs-wool-australia-mulesing/#action?utm_source=PETA::E-Mail&utm_medium=Alert&utm_campaign=0219::skn::PETA::E-Mail::PE%20We%20are%20SO%20done%20with%20Forever%2021::::aa%20em